The Complete Guide to Special Event Management

The Complete Guide to Special Event Management

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Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.The most important task for any promoter/manager is to create a reality from this vision. ... since it is integral to the bid plan that you will have to submit to site selection committees or artist management so as to attract them to a proposition.

Title:The Complete Guide to Special Event Management
Author: Ernst & Young, Dwight W. Catherwood, Richard L. Van Kirk
Publisher:John Wiley & Sons - 1992-05-18

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