Market Research and Analysis
An introduction to the scientific method as applies to market research and analysis. Dr. Lyndon O. Brown was Professor of Marketing and Advertising, Northwestern University; and Vice-President in charge of Research, Foote, Cone a Belding.An introduction to the scientific method as applies to market research and analysis. Dr. Lyndon O. Brown was Professor of Marketing and Advertising, Northwestern University; and Vice-President in charge of Research, Foote, Cone aamp; Belding.
| Title | : | Market Research and Analysis |
| Author | : | Lyndon O. Brown, Ph.d., Dr Lyndon O. Brown Ph. D. |
| Publisher | : | Wildside Press LLC - 2008-05-30 |
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